UX / Product Design
Designing digital experiences through user research, behavioral insight, interaction design, and usability testing.
01
The Influence of Masculine and Feminine Packaging Stereotypes on Consumer Perceptions of Protein Bars
Impact
Identified that masculine packaging increases perceived effectiveness, while feminine packaging increases perceived healthiness and naturalness
Key decision
Exaggerated gender-specific design cues to ensure measurable perceptual differences within a controlled experimental setup
Why it matters
Shows how visual design can intentionally shape consumer perception and purchase intent, not just aesthetics
02
Enhancing Engagement: Designing a User Experience for a Visual Prosthesis Platorm
Impact
Improved clarity and accessibility of complex medical information for non-expert users
Key decision
Translated highly technical and ethically sensitive content into structured, layered user flows
Why it matters
Supports inclusive access to emerging neurotechnology and builds trust in complex healthcare systems
03
UX, Product & Service Design for Sustainable Food Waste Reduction
Impact
Reimagined organic waste as a usable material, turning everyday waste into functional products
Key decision
Combined a physical product with a supporting system to close the loop between waste collection, processing, and reuse
Why it matters
Demonstrates how design can move beyond single products to create circular, sustainable systems